WIN APP
Paid Marketing and Content Strategy
Paid strategy for the app that pays
We helped the new crypto token mobile gaming app that pays real money talk to their two million followers and reach a whole new target they hadn’t been looking at. After a deep dive into the mobile gaming space, we identified a surprising target.
Female-forward
What was thought as a male domain turned out to be dominated by women. We found that female gamers play WIN more often and are more willing to pay for games. That makes them more valuable than male players.
What every social strategy needs
We created targeted engagement, call-to-actions, searchable bios and compelling content, emphasizing the benefits of paid feed posts vs. dark, boosted and organic. The program included step-by-step instructions for AB testing, content buckets and marketing timeline.
Laurence Philip, Co-Founder & Director WIN