Going on a treasure hunt ghost marks the spot.
We sent Verizon customers across the US on a treasure hunt with Snapchat.
The campaign drove consumers to stores to redeem a hidden offer and win prizes.
6,345 store program
Produced seven days of scannable prizes
Physical and virtual engagements and transactions.
—Jared Grusd, Chief Strategy Officer, Snap Inc.
We are thrilled to partner with Verizon to move the industry forward through the development of creative and innovative 5G experiences on Snapchat.
IF we want to drive foot traffic and device sales in a scalable way
AND consumers are upgrading devices less often
AND each carrier essentially offers the same promotions
THEN let’s create a unique experience that you can access ONLY via the best phone and the best network.
HOW IT STARTED
HOW IT’S GOING