A new spin on an old trick.
How do you sell through inventory?
We partnered with designer Frank Debourge and CHICMI to produce a virtual sample sale and marketing campaign to reach thousands of subscribed luxury shoppers who value brand discovery and the story behind the cloth.
Frank Debourge is a New York fashion designer emphasizing multicultural awareness and individuality with beautiful quality and exceptional cuts. Known for his custom suiting, every piece is one for the time-capsule made to last.
Retail A-Mist
COVID hit Debourge’s ready-to-wear line launch. Debourge ask Rolls to find a sustainable outlet for his garments when retailers closed their doors and canceled orders. We found Chicmi.
A European luxury sample retailer that quickly pivoted to digital during the pandemic, was attracting a new US audience by leveraging brand content to excite subscribers, while offering sales partnerships for a small percent of earned sales.
In other words: A match for Debourge’s inspired product. We rolled out a marketing campaign leading to their holiday timed sample sale.
CHICMI
A clear expert in fashion merchandising. We are happy to have Rolls as a retail consultant and plan to have Lindsey host a panel during our spring conclave.
— Aowen Jin, VP of Sales, Chicmi
Koho Yamamoto
Marketing video to promote Japanese brush artist Yamamoto, an inspiration for the collection, targeting shoppers who like to learn more about designers.
One Tribe Brand Partnership.
West African music producer Hubert Sodogandji talks about his afro culture community in original Debourge.
