A New Face for Skin-Care
We helped Proactiv look beyond their 20 million worldwide customers and speak to their audience tomorrow.
Who you talking to?
Proactiv asked us to make a celebrity endorsed broadcast commercial targeting millennials …
Rolls asked if they were talking to the right crowd…
From there, we used social listening to uncover data pointing to a changing audience…
Hello Gen Z
We found they had a keen interest in irreverent series like “Rick and Morty” and expect to have a relationship with the brands they like. This means a new type of conversation: authentic, comfortable, and quick.
We knew they Drastically different from their typical direct-to-camera endorsement so we made a parody.
The result updated the brand’s relevancy with a key user group.
Meet Marcus Scribner hilarious star of TV’s “Black-ish”
The perfect fit for our audience.
BTS Footage
LOL Content