Agency Work
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POSSIBLE
Website migration
Content management
Con Edison & Coca-Cola
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Haroldmade Made
Branding
Production
Film, video, commercial
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Mirrorball
Experiential event consulting
Research, development. strategy
Activations, programming
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SHARE Creative
Project management
Production direction
Hiring manager (MD)
Mirrorball: Experiential Rebrand Strategy
Create a new vision for the client’s festival
Delivered new concepts for new physical, immersive activations
Recommend music, culinary programming and cultural extensions
Developed sponsorship and partner programming
Designed wholesale and retail experience
SHARE Creative: Leadership + Growth
SHARE, a social media agency, emerged from Sprinklr's social listening software, led by Ian Cassidy, who transitioned from Creative Director to CEO.
In 2016, Rolls joined as the inaugural NYC agency lead, overseeing the establishment and management of the US office alongside the Chief Marketing Officer (CMO)
Effectively managed accounts for Home Outfitters, Hudsons Bay, Castrol Oil, and Dariush Wines, while also securing new business partnerships with Proactiv, Nestle and Microsoft
“Lindsey is an amazing person that quite simply gets stuff done. Her diligence, effort and commitment ensured that SHARE NYC ran optimally. Rolls is a flag-bearer for company values and propositions.”
Gretchen Willenberg, Head of Content, POSSIBLE
Rolls jumped into the midst of a large, agile content project with changing scope and very roughly defined guidelines (to be generous). Lindsey’s basically the Katniss Everdeen of content management. I look forward to working with her again.
DO IT YOURSELF Research Study
Altios International
Identified US projected demand for decorative tile to rise by 3.5% annually, reaching 3.1 billion
Found cost-effective products that enhance home appearance and value
Proved brand recognition is influenced by a strong presence in big box stores and exposure on DIY-featured television programming
