How do you recognize a luxury traveler?
Compared to Affluent travelers, Luxury travelers have a significantly higher affinity for a sense of place and its personal impact when traveling.
Quantitative data supported a hypothesis inspired by trendscape research which reveals behavioral and attitudinal differences in HHI/HNW segments
Differentiating Characteristics
Differentiating Attributes of the Luxury Traveler
Ultimately, their driving belief is that it is always worth paying more for the very best quality for vacation accommodations, transportation, and expereinces. Affluent travelers do not share this belief.
