Dramamine® Non-Drowsy Naturals Launch
International Influencer campaign, social strategy and event tour
Keep It Moving was a travel campaign driven by social listening insights to target Dramamine’s® number one target: moms! We sent mommy influencers and their families on epic trips around the world, putting the product to the test. Each seven-day event generated content that celebrated the spirit of adventure without the inconvenience of motion sickness.
17.4MM impressions
20% Instagram growth
4x increase in engagement
200% return on six figure campaigns
A soothing campaign that worked
Authentic Influence
40+ influencers chosen through social listening software to identify, vet and book influencers posting about their motion sickness through Sprinklr, Brandwatch, Upfluence and Influencer
One thousand+ pieces of content and testimonials across influencer pages and B-roll for the brand to repurpose
8 Locations: Thailand, England, France, Switzerland, Costa Rica, Alaska, Hawaii and Iceland where Lindsey, trusted liason, was onsite to direct and produce realtime content
Continued relationships with influencers like Veena Crownholm and Rachel Pitzel with campaigns and visits in LA and NYC.
“Throughout the two-year campaign, Lindsey was extremely attentive, diligent, and collaborative. This program was no easy feat - Lindsey took on the A-Z planning of six trips for influencers and produced some of the best social media content I’ve been lucky enough to promote. It’s been awesome to see their success.”
Visually stunning panoramas
Intriguing teaser content
Inspiring wrap-up videos